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Marketing

The Westshore Alliance strives to promote Westshore as a regional activity center that is a vibrant business, residential and tourist community offering Tampa's finest shopping, hotels, dining and entertainment.

The Alliance focuses on promoting the district as a destination for both company relocations and visitors. On behalf of Westshore Alliance members and Westshore area businesses and property owners, the Alliance undertakes a number of marketing endeavors, including the following:

  • Advertisements in various publications including The Tampa Bay Business Journal and Visit Tampa Bay Official Tampa Bay Visitor Guide.

  • Maintenance of social media sites and this website, www.choosewestshore.com, with detailed information about Westshore, including information on demographic data, major development projects, relocation information and information designed to appeal to visitors, including listings of area hotels, restaurants and attractions.

  • Distribution of "Upcoming Events" e-newsletters and a monthly e-newsletter with information important to the Westshore community. Subscribe here.

  • Compilation of demographic information about Westshore.

  • Development of relationships with area economic development agencies to encourage business relocations and expansions in the Westshore District.

  • Production of District overview videos and printed marketing materials such as brochures and district fact sheets

  • Identifying and securing funding for Westshore beautification projects. Over the last several years, the Alliance has secured more than $1.3 million for landscaping along Dale Mabry Highway and Boy Scout Boulevard and over $500,000 for improvements to Cypress Point Park. We have also initiated a public art program which completed a traffic signal box painting program and a street banner program.