presented by HCP Associates
We are pleased to present a comprehensive and well-considered roadmap for the Westshore District over the next decade.
This plan, developed through thorough research and collaboration with key stakeholders, outlines our vision for a premier mixed-use district that supports a thriving community for residents and businesses. As you navigate this timeline, you’ll gain insights into our strategic priorities, steps for achieving our mission, and the opportunities that lie ahead. Join us as we embark on this important journey to shape the future of the Westshore District, fostering an environment that encourages growth, innovation, and collaboration.
QUICK LINKS:Goal OneGoal Two
We will facilitate and shape the continued growth and development of the Westshore District to bolster its status as a premier, mixed-use district in the center of Tampa Bay. The organization's first goal focuses on the continued growth and development of the Westshore District.
Transportation planning and advocacy have always been essential to the Westshore Alliance. Updating the Transportation Action Plan that was last published in 2018, as well as the Westshore Master Plan & Overlay District, will send clear signals of the changes for which the Alliance will be fighting for in the coming decade.
Completing sidewalk improvements will help residents take advantage of non-vehicle mobility options in the district.
Strong coverage of electric vehicle charging stations across the district will also help make Westshore a desirable place for people to bring electric vehicles and encourage them to spend more time in various parts of the district. Additionally, electric charging stations will appeal to environmentally conscious residents who may still want the convenience of a car while being more eco-friendly.
New projects are needed for greater connectivity across the Tampa Bay region. The new Howard Frankland Bridge and Westshore Interchange is a start for greater connectivity but connecting the region beyond individual motor vehicle options will also be important.
Creating more common space for a growing gathering public in the district is also important to enhancing the district and shaping it into a more premier urban district. This includes advocating for more public greenspaces. It also includes advocacy for municipal walkability enhancements. It is important that people throughout the district - especially residents - have more places to connect with each other while also reducing reliance on motorized transit options.
Improving West Shore Blvd has been a priority for the Westshore Alliance since the organization was founded in 1983. The diversity of needs, land uses, ownership, and public entities involved required the Alliance to take a prominent role in advancing the project.In recent years, studies by the City of Tampa and Hillsborough County imagined a "Grand Boulevard" and incorporated elements of the Westshore Master Plan and Overlay District to envision a walkable and dynamic West Shore Blvd that supports a live, work, and play community. This has been effective in getting private development to enhance the corridor, but work remains to be done in other segments and around Interstate 275. Recent developments significantly impact completing the West Shore Blvd Vision. Apartments planned for the corridor will include the Overlay pedestrian standards. Interim improvements will have midblock crossings and narrow lanes. Kennedy Blvd at West Shore will be reconstructed as a more pedestrian-friendly intersection by the end of 2023. The businesses and residents of Westshore have waited 40 years (or longer) for West Shore Blvd to be the Grand Boulevard that the district deserves. This Strategic Plan includes the final steps to achieve the completion of the West Shore Blvd Vision.
Despite its name and geographic placement, the Westshore District lacks activation along its waterfront. The district is home to the waterfront Cypress Point Park, which does not see much activation. In the 2021 Resident and Worker study, only 25% of residents and only 11% of workers reported visiting the park within the last month. The private land near the park is similarly underused. This opportunity to enhance and expand upon this part of the Westshore District would provide a vibrant waterfront area with great potential.
Developing a conference-style hotel within the Westshore District would open the doors for larger conferences and events and complement the expansion of the Tampa Convention Center. This would sharpen Westshore’s competitive edge across the country and allow the district’s many businesses access to conference space within their backyard. It would replace the DoubleTree Hotel closing due to the Westshore Interchange. Considering that the district is home to Tampa International Airport, traveling to and from the event would be seamless – and further, the Airport would make an ideal partner in this endeavor.
FDOT completes safety improvements at Kennedy and West Shore by 12/31/2023.
New Westshore Transportation Action Plan and Master Plan Update delivered to the Westshore Alliance Board of Directors and published on the Westshore Alliance's website by 12/31/2023.
The Westshore Alliance enters an agreement to landscape and maintain the medians on West Shore Blvd by 12/31/2023.
Two projects completed by 12/31/2024. Two additional projects completed by 12/31/2028.
Interim Gray Street intersection improvements completed in Westshore by 12/31/2024.
Westshore Interchange construction begins by 12/31/2024. Design-Build plans guarantee Reo, Occident, and Trask Streets have "clear span" openings for each street under I-275.
Alliance works with the City of Tampa, Hillsborough Planning Commission, and Tampa International Airport to define the compatible land uses and heights as part of an effort to assess the impact of height and the runway protection zone on the development of the Westshore District by 12/31/2024. This includes the Reo Street corridor and connection to Cypress Point Park.
Howard Frankland construction completed by 12/31/2025, including Cross Bay trail.
Manhattan/Boy Scout intersection completed by 12/31/2025.
Secure renovations to Lincoln Gardens Field and Park by 12/31/2025 using Westshore Parks Trust.
Interchange pedestrian public art elements funded by 12/31/2025.
Howard Frankland Bridge Trail connects to Cypress Point Park via Reo Street by 12/31/2025.
Work with Tampa Parks and Recreation to activate Cypress Point Park and make it viable for hosting events by 12/31/2025.
Secure pedestrian improvements to Reo Street and Cypress Street for connections to Cypress Point Park by 12/31/2025.
Dale Mabry Pedestrian Bridge funding secured by 2026; installed by 12/31/2031.
Lois Avenue improvements fully funded by 12/31/2026.
Alliance organizes property owners to work with TECO to bury power lines on the east side of the street in exchange for allowing an easement for wider sidewalks by 12/31/2026. Alliance works with the City of Tampa to develop an incentive for existing developments to meet the standard set by the Overlay and new developments on West Shore Blvd.
At least 80 electric vehicle charging stations located within the Westshore District at a minimum of 10 unique locations by 12/31/2028. Single-family home charging stations do not qualify.
Work begins under the Interstate 275 overpass at West Shore Blvd. Project includes connecting Lemon Street bike lanes to the Gray Street Bicycle Blvd by 12/31/2028.
Lois Avenue improvements completed by 12/31/2029.
Interchange pedestrian public art elements installed by 12/31/2030.
A new hotel with enough conference and convention space for 1,000 is open for business within the Westshore District by 12/31/2030.
Work begins south of Interstate 275 as Occident and Trask Streets are prepared to connect under 275 and serve as parallel relievers and bicycle corridors for West Shore Blvd by 12/31/2030.
DoubleTree Hotel site planned as a public-private multimodal center with office and hotel space by 12/31/2031.
Build out of WestShore Plaza redevelopment, new residential projects, and completion of the Westshore Interchange helps to complete the vision of West Shore Blvd by 12/31/2032.
Gray Street Bicycle Blvd through Westshore and West Tampa to the Riverwalk completed by 12/31/2033.
Increased publicly available greenspace by 20% by 12/31/2033. Greenspaces on privately held land qualify so long as they are open to the public.
Advocate for building and land use policies that allows for sustainable growth near coastal areas by 12/31/2033.
We will engage more deeply in our advocacy work and become an organization that enthusiastically promotes the interests of the Westshore District, its member businesses, and our local community. The second goal of this strategic plan focuses on reshaping the internal structure of the Westshore Alliance to drive engagement among members, committees, external stakeholders, and the local community.
Restructuring the membership pricing and benefits will allow the Westshore Alliance to better serve all businesses in the district and for members to better support the organization. Linking membership dues to benefits will allow for a more sustainable membership model and interaction between the organization and members.
Creating an additional signature event will also allow the Westshore Alliance to secure more revenue. The relaunch of the annual golf tournament is a positive step, but more signature events should be created to help maintain interest in the organization and potentially engage new member organizations. Though the goal may be to host one signature event a quarter, adding a single signature event shows a greater willingness to host more of these events.
The needs of the district continue to grow, as does the need for the Alliance to connect with those outside of the membership base and business community. Establishing a community activation event or program would allow the Alliance to introduce itself to the community and create a sense of place. One potential project would be hosting a Bike To Work Day in Westshore. Public art projects are another opportunity to connect with the community.
The creation of new committees will also allow the organization to advocate for new developments and better serve the member organizations. Multifamily residences and hoteliers have a strong and growing presence within the Westshore District, and their needs are not directly addressed under the organization's existing structure. Membership statistics also revealed that these two groups tend to lapse in membership. Therefore, establishing a better channel of engagement and communication through forming these committees may also help from a membership perspective.
The creation of a non-profit that serves the Westshore District will allow the Westshore Alliance to better serve the entire community and leverage potential new funding sources to make tangible impacts for residents, workers, and businesses. In addition, the creation and hosting of the first Westshore District community activation event will bring together all Westshore District members and help engender a sense of community across groups.
This third committee will work on ways to make membership in the Westshore Alliance more attractive for small businesses in the district. This committee will take ownership of the longer-range plans to increase diversity with emphasis on the underserved areas of Westshore.
For the organization, taking action to increase the diversity of the Alliance’s membership, placing emphasis on the underserved areas within Westshore, and setting out to have a set percentage of businesses geographically in the district be members of the Westshore Alliance will improve the advocacy power. Historic communities of color and their businesses in the Westshore District need to feel that their voices will be heard and that the Westshore Alliance properly represents them. It is essential that as improvements and enhancements are made to the district, these historic communities are respected. This process begins with promoting greater diversity in the Westshore Alliance from Black and Hispanic-owned businesses.
Furthermore, growing the membership – particularly among businesses within the Westshore District - enables the organization to gain better insights from a greater percentage of businesses it serves and act with a more influential voice, recognizing its enhanced representation of the business community. A third-party list vendor contacted as part of this process indicated that there are approximately 7,000 businesses located within the District.
Non-profit 501(c)3 established by 12/31/2023.
New membership structure put into place by 12/31/2023.
Establish a complimentary membership level for businesses located within Westshore single-family residential neighborhoods by 12/31/2023.
Complete a demographics survey as part of the Westshore District Survey by 12/31/2023.
Determine additional signature event by 12/31/2023.
Complete a community activation by 12/31/2023.
Committee established to assist in membership programming and benefits by 12/31/2024.
Create each committee by 12/31/2024.
Board to identify leaders within Alliance firms to expand leadership diversity by 12/31/2026.
Membership benefits and programming changes rolled out by 12/31/2027.
Hold at least four community activations per year by 12/31/2027.
The demographics of the board reflect the population of Hillsborough County by 12/31/2028.
At least 5% of businesses in Westshore are members by 12/31/2028.
At least 10% of businesses in Westshore are members by 12/31/2033.